広告における不条理の効果：製品カテゴリーの態度の調整作用と認知的反応の媒介作用

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1. 1The American Export Trading Company: Designing a New International Marketing Institution1985 · 44 citations
2. 2On the consequences of priming: Assimilation and contrast effects1983 · 539 citations
3. 3Journal of consumer research1994 · 1,992 citations
4. 4Attitudes and Persuasion: Classic and Contemporary Approaches1981 · 3,407 citations
5. 5Surrealism and advertising : a test of alternative explanations1986 · 3 citations