Rental Discrimination and Ethnicity in Names1

Laboratory studies have demonstrated the ability of names to prime stereotypes. To apply these theories and test the effect of name‐based ethnic stereotypes on housing discrimination, 1,115 inquiry e‐mail messages were sent to landlords advertising apartment vacancies in Los Angeles County over 10 weeks (6 weeks before the conflict with Iraq began in March 2003 and 4 weeks during the conflict). One of three names that implied either Arab, African American, or White ethnicity was randomly assigned to each of the messages sent. African American and Arab names received significantly fewer positive responses than the White name, and the African American name fared worst of all. This pattern held true in all rent categories, in corporate and privately owned apartment complexes, and before and during the war in Iraq.