May 1, 1977

Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research

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Abstract

Orville C. Walker, Jr., Gilbert A. Churchill, Jr., Neil M. Ford, Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research, Journal of Marketing Research, Vol. 14, No. 2 (May, 1977), pp. 156-168

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Walker et al. (Sun,) studied this question.

synapsesocial.com/papers/6a1e7cd37f6e8bbb2368fbfc https://doi.org/https://doi.org/10.2307/3150465

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