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February 1, 1990Journal of Consumer Marketing9 citations

Product Class Competitors as Sources of Innovative Marketing Strategies

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CPC. Whan ParkDSDaniel C. Smith

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Park et al. (1990) studied this question.

synapsesocial.com/papers/6a1e841c1d1700dc27954c7bhttps://doi.org/10.1108/eum0000000002574
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