Organising Collective Action for Effective Environmental Management and Social Learning in Wales

ABSTRACT The paper explored key factors that might lead to successful agri-environmental social learning and collective action in order to deliver landscape-scale resource management within agri-environment schemes. Using the theory of collective action as an analytical framework the paper examined findings from in-depth interviews with 20 members of two co-operative initiatives in Wales and two participatory workshops. Consideration of the theory helped in understanding how individuals come together to provide public goods, and the conditions that make this activity a success. Factors of importance for organising and delivering collective agri-environment schemes were: locally adaptable engagement strategies; working with group members previously known to each other; institutional arrangements that limited group size and which allowed groups to develop their own solutions and implementation rules; and external support offering the services of a local facilitator and funding for both planning and management stages. A clear finding from the research was the extent to which both business and social confidence can grow within such groups which opens up further development opportunities. The paper identifies key factors that could be used to encourage and enhance the success of co-operative groups in delivering landscape-scale agri-environment schemes. The research findings identify appropriate mechanisms for the design and delivery of collective agri-environment schemes and environment management in the UK, which can also be applied to other parts of Europe.