Key points are not available for this paper at this time.
A group decision support system (GDSS) exercise employing the GE Matrix for international market evaluation was conducted with an Executive M.B.A. class. A postexercise survey of subjects indicated support for using this technology to elicit ideas and evaluations from groups. This technology is recommended for marketing class exercises and group projects.
Victor V. Cordell (Fri,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: