Key points are not available for this paper at this time.
Journal Article From the Editors-Elect: Meaningful Consumer Research Get access Darren Dahl, Darren Dahl Search for other works by this author on: Oxford Academic PubMed Google Scholar Eileen Fischer, Eileen Fischer Search for other works by this author on: Oxford Academic PubMed Google Scholar Gita Johar, Gita Johar Search for other works by this author on: Oxford Academic PubMed Google Scholar Vicki Morwitz Vicki Morwitz Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 41, Issue 1, 1 June 2014, Pages iii–v, https://doi.org/10.1086/676452 Published: 01 June 2014
Dahl et al. (Mon,) studied this question.
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