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Synopsis Few systematic studies have examined individual differences in women's use of facial make‐up or the possible psychosocial effects of such use. In the present investigation, the researchers developed several measures of the amount and the situational and temporal patterning of cosmetics use. Among forty‐two female college students, differential use was associated with a number of selected personality variables‐public self‐consciousness, public body‐consciousness, social anxiety, and various body‐image factors. Through the imagery‐induction of cosmetics use and non‐use conditions, cosmetics users’ self‐evaluative responses were studied. In a variety of imagined situations, subjects reported being more self‐confident and sociable when wearing as opposed to not wearing their customary cosmetics. Findings were discussed in the context of the role of cosmetics in self‐image enhancement and social impression management. Aspects psycho‐sociaux de l'utilisation des produits cosmétiques par les femmes
Cash et al. (Mon,) studied this question.