June 1, 2017Open Access

Relationship between Information Systems Integration, Innovation and Consumer-Based Commitment Practices for Knowledge Sharing in Creating Power Brands

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Abstract

Purpose -The purpose of this paper is to focus on establishing a relationship between the level of consumer commitment through knowledge sharing and what sustains innovation in SMEs through the integration of information systems to build power brands.

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Panda et al. (Thu,) studied this question.

synapsesocial.com/papers/6a218cdc4a40ae00cbaba4a9 https://doi.org/https://doi.org/10.22598/mt/2017.29.1.59

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4The Knowledge-creating company: How Japanese companies create the dynamics of innovation1997 · 13,271 citations
5Organizational factors affecting Internet technology adoption2006 · 211 citations

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