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Science is being published increasingly on the web. In this article, we explore how Nordic sociology is represented on Google Scholar (GS), what its output and impact is, and what factors explain it. Our data consist of faculty in 16 Nordic sociology departments in March 2005. The distribution of their publications and citations is skewed. Thirteen per cent of scholars do not appear on GS, whereas only 15 per cent have more than 5 publications. Of scholars with at least 1 publication ( n = 240), 75 per cent have at most 10 citations. Both the number of web hits (web visibility) and citations are influenced by the gender of the faculty member, type and age of publication. Web visibility, citations and position are mutually reinforcing. Departmental effect is greater in web visibility than citations. International publications have started to dominate the social sciences, international monographs being particularly frequently cited. The remaining salience of books shows that sociology is still a distinct form of knowledge. The exclusive use of refereed articles and direct comparisons with the natural sciences ignore important aspects of the social sciences. In all, while GS produces findings similar to those in citation databases such as the SSCI, some systematic differences exist. No individual method for measuring scientific output is objective.
Aaltojärvi et al. (Sat,) studied this question.