Impact of the Regional Macroeconomics Indicators on Tourism Entities in Plzen and Zlin Regions

The aim of this article is to examine the differences between individual regions in the various macroeconomic aspects, indicators such as occupancy, number of guests and in other areas so as to make clear what the expectations of the investor can realistically have when making investment decisions. The considered hypothesis based on mathematical economic model should be able to reflect regional differences in economic performance, geographic diversity and willingness to accept the average market price for average rented a room so that the investor can calculate with magnitudes as profitability and payback period within the variable investment-refresh cycle. Thus, this way considered model will reflect regional differences in the above aspects and subsequently generate monetary value that is necessary to verify the correctness of selected investments. In the period 2002-2013 amounted to revenue ratio of tourism income to the GDP in the Czech Republic was averaged 3.5%. This figure constitutes a significant share in the revenue budget and at the same time contributes 4.55% of total employment. These values clearly show the importance of the sector, which even the UNWTO expects to grow dynamically in the future. To choose a suitable investment plan, as well as in other sectors, is a complex process whose justification must be based on real economic indicators. The intention of the thesis is to find the useful indicators and verify their direct influence. The considered indicators are GDP, unemployment and average income of the selected region. Model considers to enhance these macroeconomic variables also with additional values, such as regional differences, infrastructural assumptions and other phenomena, such as the number of UNESCO monuments etc.