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January 5, 2026Journal of Strategy & InnovationOpen Access

Unwrapping generative AI paradigms for product and service innovation differentiation

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OSOlolade Shonubi

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Ololade Shonubi (2026) studied this question.

synapsesocial.com/papers/6a327c4b2acd7f61e3cc46adhttps://doi.org/10.1016/j.jsinno.2025.200562
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