The role of destination social responsibility in shaping tourists responsible behaviour: a case study in Vietnam

Key Points

• This study aims to explore how destination social responsibility influences tourists' responsible behavior.
• Conducted a case study in Vietnam
• Analyzed the relationship between destination social responsibility and tourist behavior
• Utilized surveys to gather data on tourist perceptions and actions
• Tourists exhibited more responsible behaviors when they perceived high levels of destination social responsibility.
• Identified a significant positive correlation (p<0.05) between responsible behaviour and destination social responsibility.
• Findings suggest that promoting social responsibility in destinations increases sustainable tourism practices.