Abstract The aviation sector is marked by fierce competition, high operational expenditures, and constantly shifting consumer expectations. Within this landscape, IndiGo Airlines has not merely survived but flourished, establishing itself as India’s leading airline by market share and one of the most successful low-cost carriers in the world. This case study explores the elements that have contributed to IndiGo’s rapid ascent, encompassing its strategic vision, operational proficiency, customer-focused innovations, and robust financial management. Furthermore, it assesses the challenges the airline has encountered and its potential for future growth as it expands into international markets.
Aditya Ajay Tekchandani (Tue,) studied this question.