홈
탐색
nav.journalClub
트렌드
더보기
Synapse
⌘+K
Synapse
언어
한국어
한국어
Gerald Zaltman | Synapse
GZ
Gerald Zaltman
Consumer Behavior in Brand Consumption and Identification
Emerald Group Publishing (United Kingdom)
Share
Follow
Claim This Profile
About
Research focus
Consumer Behavior in Brand Consumption and Identification
Impact
183 pubs · 22,271 cites · h-index 49
Affiliations
Emerald Group Publishing (United Kingdom)
Harvard University Press
Boston University
See all
Publications