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Jan‐Benedict E.M. Steenkamp | Synapse
JE
Jan‐Benedict E.M. Steenkamp
Consumer Behavior in Brand Consumption and Identification
University of North Carolina at Chapel Hill
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About
Research focus
Consumer Behavior in Brand Consumption and Identification
Impact
211 pubs · 40,783 cites · h-index 79
Affiliations
University of North Carolina at Chapel Hill
University of South Carolina
Tilburg University
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