John C. Mowen

Consumer Behavior in Brand Consumption and Identification

Oklahoma State University

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Consumer Behavior in Brand Consumption and Identification

138 pubs · 7,909 cites · h-index 45

Oklahoma State University

1981 - 2015

Louisiana State University

2014 - 2014

Piedmont Athens Regional

2014 - 2014

Oklahoma State University Oklahoma City

1980 - 2014

John Deere (United States)

2007 - 2007