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Jean‐Claude Usunier | Synapse
JU
Jean‐Claude Usunier
Consumer Behavior in Brand Consumption and Identification
University of Lausanne
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About
Research focus
Consumer Behavior in Brand Consumption and Identification
Impact
132 pubs · 3,375 cites · h-index 27
Affiliations
University of Lausanne
Conseil Régional du Languedoc-Roussillon
Business School Lausanne
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