42 pubs · 1,487 cites · h-index 20
Lux Research (United States)
2025 - 2025
American Marketing Association
2024 - 2024
Indian Institute of Management Visakhapatnam
2021 - 2024
Madhya Pradesh Bhoj Open University
2023 - 2023
EP Analytics (United States)
2023 - 2023