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Micael‐Lee Johnstone | Synapse

MJ

Micael‐Lee Johnstone

Consumer Behavior in Brand Consumption and Identification

Victoria University of Wellington

About

Research focus

Consumer Behavior in Brand Consumption and Identification

Impact

26 pubs · 956 cites · h-index 10

Affiliations

Work Experience

Victoria University of Wellington

2011 - 2025

Victoria University

2025 - 2025

American Marketing Association

2005 - 2005

University of Otago

2005 - 2005

Publications