Implementation of social responsibility model in organisations that pro-vide insurance services

Continiuous changes, dynamic surrounding, competition, and demanding clients on different markets and industries, encourage and force organisations to invest into things that will give them competetive advance. One of the things that users value and gain trust in the organisation is if it is socialy resposible. Social responsibility is a very actual theme and organisations try to implement it in smaller or larger scale, and insurance industry is not an exception. Starting hypothesis is that insurance companies which implement social responsibility in their work and are lead by it as one of the main business factors, make better market share, the heigh of insurance premium compared to the ones that do not implement social responsibility. Inputs for this paper were collected by the method of secondary data collection, i.e. data and information from publicly available sources of information were used, in order to qualitatively describe the current state of the market. The primary method of data collection was used for collecting inputs from clients about the importance of applying social responsibility, as well as the opinion of employees in insurance companies about their view on this topic. This work can benefit individuals and legal entities who are just entering the insurance industry and who are interested in how this industry works, how it is regulated, which are the key organizations that affect the work of all insurance companies, but also what are the requirements that are put before them and how much social responsibility is an important part of these requirements.