In the modern globalized world, enterprises operate in an environment characterized by unprecedented dynamics and uncertainty. The article analyzes key aspects of modern enterprise development management in the face of growing risks and challenges, substantiates the critical role of effective leadership and well-established communication interaction of personnel as driving forces for sustainable development and adaptability of the enterprise. It is established that communication is a specific management function that allows, with the correct transmission of information, to ensure reliable connection of all enterprise channels and their interaction. The risks in modern enterprise management, their components and possible impact are studied and classified: traditional (economic, technological, political and regulatory, social and demographic, environmental, reputational) and special ones that developed during the war (security, migration and mobilization, logistics, psychological, energy, sales). The peculiarities of communication between leaders and company personnel are analyzed and recommendations are provided for increasing the effectiveness of communications during martial law, since in times of crisis and uncertainty the old strategy may lose its relevance. The leader must form a new vision of the company's future and convey it to the staff. Management must deserve unquestioned trust. It is important for leaders to show empathy, hear the problems of colleagues. Leaders must motivate, inspire, especially when the emotional state of the staff is vulnerable. The leader must emphasize the need for constant training, acquisition of modern skills, and formation of psychological readiness for change. In difficult times, it is important to cover all employees with communication. It is important to ensure a balance between work and private life. Promising indicators of personnel management and the place of leadership aspects in them are presented. It has been established that the quality of personnel management largely depends on the competence of managers, therefore it is advisable to implement a program for developing leadership qualities. In general, the following effects can be expected from the implementation of the proposed measures: increased teamwork efficiency, reduced internal conflicts, increased staff satisfaction with their work, and improved overall enterprise productivity.
Pestovska et al. (Wed,) studied this question.