This study reviews the factors associated with using WhatsApp in education management among Indian lecturers in Malaysian public universities. This study aims to determine the level of WhatsApp usage among Indian lecturers in the aspect of educational management in Malaysian public universities. The second goal is to determine the level of factors that influence WhatsApp usage. This study uses a quantitative approach based on a survey design. The study population consisted of Indian lecturers from Malaysian public universities. A total of 292 young lecturers were randomly selected as a sample for this study. Descriptive statistics were used to analyze the data in this study. This study's data was analyzed using the Statistical Package for Social Science (SPSS) program. The results of the study show that the mean for the level of WhatsApp usage in education management at public universities is 5.47 (standard deviation: 0.965). The level of the factors of using WhatsApp shows that all four factors are at a high level, namely performance expectations with a mean value of 5.47 (standard deviation 0.890), effort expectations with a mean value of 5.58 (standard deviation 0.935), social influence with a mean value of 5.05 (standard deviation 0.872), and convenience conditions with a mean value of 5.46 (standard deviation 0.932). In conclusion, most public university lecturers use WhatsApp for education management. Performance expectancy, effort expectancy, social influence, and facilitating conditions are the dominant factors in using WhatsApp among public university lecturers. The result is expected to give policymakers guidance on how to effectively use social media in education management at the university.
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