Fostering traditional values in a digital environment:challenges and opportunities for modern education

Digitalization is transforming social institutions, including education, and poses challenges such as reducing attention to spiritual aspects, replacing live communication with virtual communications, and spreading consumer attitudes through the media space. At the same time, the digital environment opens up opportunities for the popularization of cultural heritage through multimedia resources and interactive technologies. The research relevance is due to the need for a balance between adaptation to digital realities and the preservation of value orientations that shape the personality of young people. The study goal is to analyze the dual role of digitalization in shaping the spiritual and moral attitudes of young people, identifying key challenges and opportunities of the digital environment. To achieve this goal, the authors used methods of analyzing scientific literature, interviewing teachers and parents, surveys of young people, as well as the analysis of digital educational resources. Special attention was paid to the study of the influence of virtual communications on the values and effectiveness of interactive technologies in educational practice. The research results revealed the key challenges of the digital age: a decrease in interest in spiritual and moral aspects, the dominance of virtual communication over live interaction, and an increase in consumer orientation among young people. At the same time, digital tools (virtual tours, AI-adapted programs, online forums) are rather promising in terms of involving young people in the study of cultural heritage, increase the accessibility of the educational process and develop critical thinking through digital discussions. The personalization of content, taking into account age and cultural characteristics, helps to strengthen traditional values. The digital environment, if used correctly, can become a powerful tool for preserving traditional values. It is recommended that teachers create interactive materials and improve digital literacy, developers take into account regional specifics and integrate feedback, and parents actively participate in children’s digital education and monitor their digital consumption. The study confirms that the combination of digital and traditional methods can ensure the continuity of values in the context of technological transformation.