The associative context of a base word: experimental verification and textual projections

The paper is devoted to the analysis of the associative context of a word and its textual realizations. The aim of this study is to identify typical and individual strategies for associating a base word. The scientific novelty of the work lies in the fact that, for the first time, formal and formal-semantic connections of the base word are revealed not in a typical word family, as is customary in traditional derivatology, but in the minds of speakers through specially modeled experimental situations. As a result, parameters determining the “strength” of semantic connections of a base word in the association process are identified: the unfolding of a typical scenario based on the first reaction; the personal pragmatic and social significance of the semantics of the associates; the professional status of the respondents. The author models the associative context of a base word. The obtained reactions to the given stimulus made it possible to predict the thematic unfolding of associative chains and the appearance on their basis of texts of different genres, types, with different plots: from the description of everyday situations and socio-cultural variants of the development of the theme to philosophical motifs of understanding being and popular science essays.