The research aims to analyze the potential of beef cattle farming business in Sambung Makmur District, Banjar Regency, South Kalimantan. The research was conducted in Sambung Makmur District, Banjar Regency. The research sample consisted of 79 respondents. The research data analysis focused on three parameters: analysis of beef cattle population growth, analysis of livestock feed availability and regional carrying capacity, and SWOT analysis. The potential of beef cattle farming business in Sambung Makmur District, Banjar Regency, has excellent opportunities to be developed as a center for beef cattle farming. The growth of the beef cattle population shows a significant positive trend, with a large contribution to the population at the district level. The availability of livestock feed in this region exceeds the needs of the existing population, indicating that the regional carrying capacity and the potential of local natural resources strongly support sustainable business continuity. Internal strengths such as good quality human resources and active support from the local government, although there is still room to improve the efficiency of the supply chain and livestock distribution. Keywords: Beef cattle, Business, Sambung Makmur, Banjar
Herliani et al. (Thu,) studied this question.