The phenomenon of hijrah in Indonesia has experienced a significant shift in meaning, evolving from its original sense as physical migration to a symbol of religious identity transformation, particularly within the digital public space. While much attention has been given to individual or community-level expressions of hijrah, studies exploring how formal Islamic organizations—such as Nahdlatul Ulama (NU), Muhammadiyah, and the Persatuan Islam (Persis)—construct and institutionalize this discourse remain limited. This article aims to analyze how these three organizations frame the meaning of hijrah within their institutional and digital narratives. The study employs Fairclough’s Critical Discourse Analysis alongside Barthes’ semiotic theory to examine how the hijrah narrative reflects each organization’s ideology, da'wah strategy, and response to modernity. The findings indicate that hijrah is constructed in distinct ways: Muhammadiyah interprets it as progressive spiritual and civilizational transformation; Persis emphasizes textual purification and strict adherence to scripture; while NU promotes an inclusive, ethical reflection that integrates spirituality with national identity. The discourse of hijrah thus emerges as a contested space for negotiating meaning, symbolic power, and the affirmation of Islamic identity within Indonesia’s pluralistic and increasingly digital society. This study contributes to understanding how formal Islamic institutions shape contemporary religious narratives in response to social change.
Maulidiya et al. (Mon,) studied this question.
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