Internet marketing support for product promotion in the digital information space

It is important to create methods of training business staff by using the methodology of “Twinning +” and quality management schemes of innovative institutions based on modern didactic models. Consumer-oriented determinants of the behavior of a socially responsible company in the context of the implementation of the concept of sustainable development should systematically reflect the application of multi-channel sales strategies. Online bidding platforms allow you to obtain verification data and draw conclusions about the best supplier. The option of making a based decision because of them is almost impossible. Analysis and modeling of the flow of marketing information allows using systematic approaches to outline the goals and objectives of marketing activities of enterprises. Vendors can use targeted Google advertising to create a good image for their business. Today it is appropriate to create innovative support for small and medium-sized businesses by gaining new knowledge and experience, which enhances the spread of innovation in utilities and service enterprises of the city. This is relevant in the automotive and space industries of Ukraine. The created model of communicative behavior of market participants in the space of product and information flows allows to form an adaptive marketing complex. The authors created a sequence of applications of online platforms when promoting goods in the digital information space. It is based on the implementation of online tender platforms in the organization of distribution logistics and analysis, while simulating the flow of marketing information flows in Internet marketing. The final part of this sequence is the separation of time-based efforts for risks in online sales. Some measures are taken to prevent these risks.