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This is a Quantitative Study study.

September 16, 2025

Multimodal Deep Learning Model for Measuring the Impact of Social Media Advertising Using Visual Linguistic Representation Learning

Key Points

The model predicts user behavior using multimodal data from Facebook posts.
Image and text data showed superior performance over traditional methods, enhancing prediction accuracy.
Utilizing 500,000 posts, the study achieved accuracy rates of 61%, 62%, and 65% for sentiment and engagement metrics.
The findings suggest a new direction for integrating AI in advertising decision-making processes.

Abstract

The research examines the application of Natural Language Processing (NLP) and Deep Convolutional Neural Networks (Deep-CNN) in forecasting social media activity. The study aims to improve Social Media Awareness (SMA) by integrating these technologies. The research utilizes 500,000 Facebook posts to develop a model that predicts user behavior based on the number of posts, post count, and sentiment. The study found that image and text data performed better than unpredictability methods, demonstrating the importance of data fusion in predicting user behavior. This could revolutionize online advertising methods and establish the basis for a Decision-Making System (DMS) that includes advertising data analytics and Artificial Intelligence (AI). The research project used a hybrid model to predict user participation in advertisements, while a random model predicted post count, share count, and post sentiment for 60% of each blog post. The models accurately predicted post sentiment, post count, and share count 61%, 62%, and 65% of the time, setting an acceptable standard for future studies.

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Cite This Study

Ali et al. (Mon,) studied this question.

synapsesocial.com/papers/68d4507331b076d99fa579b0 https://doi.org/https://doi.org/10.53759/7669/jmc202505197

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