The article examines the theoretical and practical foundations of forming and implementing an enterprise competitiveness management system based on benchmarking. The research emphasizes that in modern unstable markets, where technological, consumer, and institutional changes occur rapidly, enterprises must create flexible management systems that ensure sustainable competitiveness. Benchmarking is considered not only as a tool for identifying best practices but also as a strategic management mechanism that enables companies to systematically compare their performance with leaders of the industry, identify gaps, and transform weaknesses into opportunities for business processes improvement. The study highlights the key principles of building a competitiveness management system, including the integration of strategic and operational levels, the formation of monitoring indicators, the adaptation of best market practices, and the implementation of continuous improvement mechanisms. An algorithm of competitive benchmarking for implementation in the system for managing the competitiveness of an enterprise has been proposed. According to this algorithm, a benchmarking analysis of an agricultural enterprise was performed on the basis of expert assessment, an integral indicator of competitiveness was calculated and proposals were provided for the implementation of modern management solutions based on the best practices of competitors in the activities of the enterprise. Agrarian industry is used as an example to demonstrate the practical application of benchmarking, showing how enterprises can increase efficiency, optimize costs, improve product quality, and strengthen market positions. The results prove that a benchmarking-based competitiveness management system provides enterprises with strategic advantages, allows them to anticipate changes in consumer preferences and market conditions, and promotes innovation. Such an approach not only contributes to enhancing competitive positions but also ensures long-term development in conditions of uncertainty and global competition.
Іryna Kadyrus (Mon,) studied this question.