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This is a Quantitative Study study.

September 19, 2025

Research on the impact mechanism of corporate ESG information disclosure on consumer loyalty

Key Points

ESG information disclosure significantly boosts consumer loyalty through mediation by brand identification and consumer resonance.
The study utilized a questionnaire survey including 282 valid samples to test the proposed models and mediators.
Structural equation modeling and bootstrap methods were employed for robust analysis of the data collected.
The findings highlight how industry attributes and regional consumption levels can influence the relationship between ESG disclosure and loyalty.

Abstract

With the deepening of green consumption and sustainable development concepts, corporate ESG information disclosure has become a focus of public attention, but there is a mismatch between the content of disclosure and consumer demand. This article uses consumer resonance and brand identification as chain mediating variables to construct a theoretical model to explore the impact mechanism of ESG information disclosure on consumer loyalty and analyze the moderating effects of regional consumption levels and industry attributes. A questionnaire survey was used to collect 282 valid samples, and the results were tested using structural equation modeling and bootstrap methods. The results show that ESG information disclosure has a significant positive impact on consumer loyalty; consumer resonance and brand identification play a mediating role, and the two form a chain mediation; regional consumption levels and industry attributes have a moderating effect. This research provides a reference for companies to optimize ESG disclosure strategies and for governments to improve relevant regulations.

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