ABSTRACT: On April 24, 2013, Rana Plaza, an indus-trial building in Bangladesh, collapsed, kill-ing 1,134 workers and injuring more than 2,000 others. the day before, large cracks had been discovered in the building. Busi-nesses on the lower floors closed, but gar-ment production continued on the upper floors. the building, which housed five fac-tories supplying companies like Primark and Mango, collapsed in mere minutes. the responses of global brands took only a little longer. As the news broke around the globe, the Italian firm Benetton Group issued a press release distancing itself from the tragedy, declaring that "none of the companies involved are suppliers to Benetton Group or any of its brands."
A Mon, study studied this question.