What type of study is this?

This is a Quantitative Study study.

September 27, 2025

Purchase Decisions: Reviewed from Content Marketing, Event Marketing, and Brand Image

Key Points

Content marketing significantly impacts consumer purchasing decisions, enhancing brand awareness and loyalty.
Respondents indicated a strong correlation between event marketing and increased purchasing frequency at the store.
The quantitative approach involved a survey of 100 local respondents using a Likert scale questionnaire.
Findings highlight the need for effective marketing strategies to improve consumer engagement and decision-making.

Abstract

The purpose of this study is to determine the influence of content marketing, event marketing, and brand image on consumer purchasing decisions at the Deliwafa Store in Sidoarjo. This study uses a quantitative approach with a population of Sidoarjo residents aged 17 years and over who have made purchases at the store. The sampling technique was carried out using a non-probability sampling method through a purposive sampling approach with a total of 100 respondents. Data were collected through a questionnaire using a Likert scale as a measuring tool. Data analysis was carried out using the PLS-SEM method using SmartPLS 4.0 software. The results of the study prove that content marketing, event marketing, and brand image influence consumer purchasing decisions.

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