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This is a Literature Review study.

September 27, 2025

Teaching Paper: Glossary of Social Media Terms for Nonprofits – Essential Concepts for Digital Strategy, Analytics, and Engagement

Key Points

Understanding social media terms enhances nonprofit strategies and collaboration efforts.
The glossary includes definitions and practical notes, aiding in effective evaluation of social media impacts.
A focus on metrics and tools allows practitioners to adopt shared vocabulary in their digital initiatives.
Providing clarity in roles and frameworks, this resource supports nonprofits in their digital strategy endeavors.

Abstract

This Teaching Paper provides a Glossary of Social Media Terms designed for nonprofit contexts. Covering metrics, tools, roles, and frameworks, it equips practitioners with shared vocabulary to improve strategy, collaboration, and evaluation. Each entry includes definitions and practical notes, bridging theory with field application.

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Cite This Study

Anna Neya Kazanskaia (Wed,) studied this question.

synapsesocial.com/papers/68d7be62eebfec0fc5237935 https://doi.org/https://doi.org/10.64357/neya-gjnps-tech-smm-tp-08

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