This article explores organizational identity as the cornerstone of faith-based organizations, serving as both a symbolic and practical foundation for sustainability, coherence, and resilience. Mission, vision, and values define not only strategic orientation but also spiritual grounding, guiding decision-making, shaping stakeholder relationships, and reinforcing legitimacy in resource-constrained contexts. Through case studies of organizations such as World Vision, Islamic Relief Worldwide, and Caritas Internationalis, the article demonstrates how faith-based identity enhances credibility, mobilizes support, and ensures operational consistency. The discussion emphasizes the dynamic nature of identity: while grounded in faith traditions, it must remain adaptive to evolving cultural, social, and economic realities. The findings highlight the critical role of stakeholder engagement and cultural sensitivity in preserving authenticity while strengthening organizational impact.
Anna Neya Kazanskaia (Wed,) studied this question.