The MENA region finds itself at a pivotal moment, strategically harnessing artificial intelligence and digital transformation to transition from oil-dependent economies to diversified, knowledge-driven powerhouses. This article delves into this significant change, contending that the true achievement of this digital revival depends on a corresponding evolution in humanity. This analysis aims to deliver a thorough, data-informed perspective on the macroeconomic factors influencing AI adoption in MENA, its dual effects on the workforce, and the strategic approaches needed to foster inclusive and sustainable growth. The article brings together insights on rising investments, bold national aspirations, and the anticipated multibillion-dollar impact of AI on the regional economy. A central paradox emerges: AI holds the potential for remarkable productivity increases, yet simultaneously presents a considerable risk of job displacement, especially affecting low- and medium-skilled workers. The article presents a framework centered on human empowerment, highlighting the essential contributions of education, collaborations between public and private sectors, and governance that respects cultural nuances. This highlights the importance of prioritizing upskilling, fostering responsible AI development, and addressing both digital and demographic gaps to empower the workforce, transforming a technological surge into a driving force for fair, human-centered advancement.
Ismail et al. (Sun,) studied this question.