The impact of business intelligence on promoting decision-making in Jordanian business companies

This research aims to investigate the impact of business intelligence on promoting decision-making in Jordanian business companies. The research Methodology is quantitative. It adopts an analytical case study approach, employing the analytical descriptive method, which is deemed appropriate for investigating social phenomena. The construction of the scale for this study relies on two variables that align with its objectives. This scale includes ten items that cover the main research question. The study’s target population includes all Jordanian business companies, with a sample size of 30 managers randomly selected from these companies. Several guidelines are adhered to when selecting a research instrument. The findings show that there is a positive impact of using business intelligence on promoting decision-making in Jordanian business companies. The employees of the companies have sufficient skills in the field of enhancing business intelligence since they actually use it in their workplace.