On the issue of digitalization of banking services

In this article, we will identify and analyze banking services provided during the use of modern information technologies in remote customer service of the bank. The author highlights the features, issues, and prospects of the digitalization process in Ukraine. Today, dozens of banks offer their clients, both legal entities and individuals, as well as individual entrepreneurs, remote servicing systems and Internet banking, providing full banking services through the «Internet» from anywhere on the globe. Internet banking is a service that allows managing one’s bank account over the internet, offering great convenience and speed, the ability to carry out operations with one’s account, opened in one’s bank, without visiting the bank’s office and forgetting about queues at the cash desks and settlement departments of other organizations. On the other hand, internet banking is a general term for remote servicing technologies, as well as access to accounts and operations (on them), provided at any time from any computer with internet access. The article notes the lack of a unified approach to defining retail banking services, as well as a universally accepted interpretation of the concept of a «banking service.» A definition of a banking service is proposed, namely, a banking service is the result of a set of banking operations aimed at satisfying the client’s needs, bringing certain benefits to the consumer, related to the movement of financial assets or providing financial information. Accordingly, the provision of banking services is the main activity of any bank. In order to make a profit, a banking institution must create a service necessary for the client, determine its price, enter the market with it, implement it, and also ensure proper legal regulation. As a result of the study, conclusions were made that the range of banking services provided to individuals is constantly expanding. This will allow banks in the future to create various types of service packages.