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This strategic consulting case study centres on Covelent, a boutique consulting firm, and its approach to leveraging Generative Artificial Intelligence (GenAI) to deliver value to clients while maximising its own benefits from the technology. Founded in early 2023 by Nik Nicholas, Covelent serves Fortune Global 500 companies across diverse industries. The case explores the transformative potential of GenAI and reviews current obstacles to adoption such as concerns over data security, ethical implications, and the accuracy of AI-generated content. The case encourages students to analyse the balance between leveraging AI for business advantage and addressing associated risks, and raises questions on how to integrate technology, data, and people. Through this case students can explore ethical and practical considerations of innovations, as well as the broader corporate and societal implications of AI, fostering an understanding of the role of consulting firms, and organisations more broadly, in a rapidly evolving technological ecosystem. The case also leads to students developing insights into when to trust (and not to trust) GenAI for their own work.
Isabel Fischer (Wed,) studied this question.
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