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This article investigates the semiotic strategies employed in Indonesian presidential campaign posters, utilizing semiotics as a powerful tool to decode symbols and signs in political communication. The study focuses on the verbal and visual aspects of the posters, aiming to uncover their intended meaning, myth, and ideologies. Through a comprehensive analysis of the visual elements, symbols, and textual cues, the research examines the semiotic strategies employed to convey messages and influence voter perceptions. Drawing on theoretical frameworks of semiotics and political communication, the findings reveal how subtle visual and textual choices shape the interpretation and reception of political messages. The implications extend beyond this specific campaign, offering valuable insights for future electoral discourse and visual communication strategies. Understanding the semiotic strategies in political campaigning enhances our comprehension of the complex dynamics of political communication, facilitating a more nuanced understanding of how political messages are constructed and perceived. This study contributes to a deeper understanding of the role of semiotics in political communication and provides a foundation for further research in the field.
Pratiwi et al. (Tue,) studied this question.