Changes and Mechanisms of Social Interaction Models in the Digital Age

In the wave of the digital age, technology is rapidly evolving from Web 1.0 to Web 2.0 and moving towards the new era of the metaverse. Social media, as a pioneer of this transformation, has deeply permeated peoples daily lives, reshaping our social interaction models. The rise of companion socialization is a typical phenomenon in this transformation, reflecting significant changes in social interaction models in the digital age. This paper aims to systematically review the notable changes in social speed, social subjects, and social methods during the evolution of social media, and to deeply analyze the reasons behind these changes. By exploring the mechanisms of market evolution, platform manipulation, and user addiction, this study seeks to help people better understand the pros and cons of social media, adopt a more rational attitude towards the social challenges of the digital age, and promote the construction of a healthy social ecosystem.