Analysis of Economic Factors Affecting Consumer Purchase Intentions on E-commerce Live Streaming Platforms

With the rapid rise of e-commerce live streaming platforms, consumer purchase intentions are influenced by various economic factors. This study takes a close look at the five main economic factors that affect people's decisions to buy: their disposable income, how products are priced, their economic expectations, their ability to get credit, and their economic knowledge and financial management skills. It does this by interpreting the relevant economic factor concepts and reviewing previous research. These factors influence consumers' decision-making processes through a variety of mechanisms. Disposable income directly influences purchasing power; product pricing strategies and credit availability affect price sensitivity and timing of purchases; and economic expectations and financial management skills influence risk assessment and purchasing behavior. This analysis helps understand the complexities of consumer behavior in the context of e-commerce live streaming, providing valuable insights for platform operators and market strategists.