COVID-19 Lessons for the Tourism Sector: Role of Top Management Support, Communication, and Organisational Culture in Supply Chain Resilience

Tourism is a worldwide industry that is associated with global risks. Tourists from various countries are susceptible to diseases that are transmitted as a result of ecological, genetic, and human-related causes. Presently, the escalating spread of viruses, epidemics, and pandemics exemplify the adverse repercussions of globalisation, resulting in fatalities and substantial economic downturns due to their detrimental effects on the tourism sector. During the COVID-19 pandemic, unique and long-lasting risks made many tourism-related companies very difficult to run; they even risked survival. Because of this, we need a better understanding of the factors that affect or improve supply chain resilience. Addressing the public health sector of tourists is a pressing concern in such a scenario. This study seeks to examine the management of tourism, specifically focusing on the role of top management support, communication, and organisational culture in supply chain resilience. A particular focus is made on the impact of top management support, communication, and organisational culture on supply chain resilience, as well as the impact of supply chain resilience on supply chain performance. A total of 128 pieces of information were collected from various tourism sector organisations to analyse the potential relationship between the variables. Among respondents, there were 35 females and 93 males. SPSS 23 and SmartPLS, both based on structural equation modelling, are used to perform tests on the obtained data. The investigation findings indicate that the support of top management, communication, and organisational culture substantially improves supply chain resilience in the tourism sector. Furthermore, research has demonstrated that a higher level of supply chain resilience positively impacts the overall performance of firms engaged in providing tourism services. Enhancing the efficiency of the supply chain can decrease the health hazards faced by tourists, leading to an overall improvement in public health within the tourism and leisure business.