The Effect of Personal Color Perception on Makeup Behavior of Female College Students in Their 20s

In the modern era, as the era of external image communication, interest in appearance has become an essential factor in success. As such, many people are investing a lot of time and money in appearance management to create an ideal image. In particular, personal color occupies a large proportion as a field of image management. The purpose of this study was to find out the personal color recognition and the perception of makeup behavior according to personal color in female college students in their 20s. As a result of the study, the overall personal color recognition and makeup behavior of the pre-survey group were high. Direct recognition, preference recognition, and external advice by sub-factors of personal color recognition of the pre-survey group were found to have a statistically significant positive (+) correlation with aesthetics, fashionability, interest, co-movement, courtesy by sub-factors of makeup behavior. As a result of the pre-post analysis of the subject’s personal color recognition, it was found that the post-mortem of personal color recognition was higher than before, showing a statistically significant difference. This study was intended to empirically investigate whether it affects personal color perception and makeup behavior, self-esteem, and interpersonal relationships among female college students in their 20s, and present it as basic data necessary to enhance the changed social atmosphere and lead beauty trends. The limitation of this study is that it is difficult to generalize the results only to 155 female college students at K University, so subsequent studies should expand the region, research subject, and major.