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The purpose of the current study is to examine that what big data analytics (BDA) may have a moderating effect on the relationship between supply chain management practices (SCMPs) and competitive advantage (CA) in Pakistani manufacturing companies. Data was gathered quantitatively from several manufacturing businesses located industrial in Karachi. The study hypothesis was tested using SPSS method and linear regression analysis, sample size is 154 persons working in small, medium and large sized manufacturing companies with multiple categorizations based on enterprise size, job & experience. The findings demonstrate that SCMPs have a major favorable impact on competitive advantage (CA). In particular, information quality (IQ), customer relationship management (CRM), and strategic supplier partnerships (SSP) all significantly improve competitive advantage (CA), information sharing (ISh) not significantly on competitive advantage (CA). Furthermore, investigates the association between SCMPs and CA in Pakistani manufacturing enterprises, as well as the moderating effect of big data analytics (BDA). The findings validate H1, H2, and H3 and demonstrate the beneficial effects of Supplier Strategic Partnership (SSP), customer relationship management (CRM), and information quality (IQ) on competitive advantage (CA). This study is to look at how big data analytics (BDA) may be able to moderate the relationship between supply chain management practices (SCMPs) and competitive advantage (CA) in Pakistani manufacturing companies. The findings demonstrate that SCMPs significantly improve CA. Information quality (IQ), customer relationship management (CRM), and strategic supplier partnerships (SSP) in particular significantly improve competitive advantage (CA). Information sharing (ISh), on the other hand, had no effect on competitive advantage (CA). Some flaw in the way the firms under investigation handle big data analytics (BDA). It emphasizes that for big data analytics (BDA) systems to produce the intended outcomes, managers must integrate them with other business systems and capabilities.
Umar et al. (Sun,) studied this question.