Increasing Selling Value of Processed Shrimp Products Using Strategies Developed by Six Sigma and Human Factor Integration

The export value of the Indonesian fisheries sector, including the shrimp industry, increases every year. Effective and efficient production processes are needed to maintain product quality, ensuring business sustainability. This study aims to determine the potential causes of shrimp product failure and provide improvement recommendations. The case study is one of the shrimp export industries in East Java, with the stretching process of shrimp sizes of 26-30, 2LX, L OIE, and 2L OIE. The results showed that size 26-30 had the most considerable defect per million opportunities (DPMO), with a value of 574,948 and a sigma value of 1.31. The cause of product defects with the highest risk priority number (RPN) is low labor motivation. The calculations using Herzberg's Theory show that the wage issue has the lowest value of 3.38. A SWOT analysis was then conducted to design a business strategy. The result shows that the company's position was in Quadrant 3, meaning it needs to change its strategy. The focus group discussions (FGDs) resulted in four recommendations, with a change in the wage scheme receiving the highest alternative weight evaluation value of 0.385.