Effect of purpose-based career coaching on career decision-making

Abstract To enhance coaching experiences in career development, diverse approaches must be developed and tested. This study’s objective was to determine the effectiveness of a purpose-based career coaching framework on career decision-making difficulties. In this study, randomized experimental conditions and interviews were combined. A theoretical sampling procedure was used for a period of two years to generate samples for the study. A total of 187 youths were recruited, but 78 did not meet the study criteria, while 29 declined to take part. A sample of 80 youths met the study criteria and completed all phases of the study. Twelve one-to-one sessions, aligning with the Pb-CC framework, covered core techniques such as reimagining, spiritualizing, self-discovery, career exploration, identifying, and matching. Qualitative data was collected using a researcher-developed interview protocol, consisting of three open-ended questions such as: “How would you describe the meaning or purpose of your life?; What is the category of career that relates to your purpose?; and What do you believe about purpose and career?” In addition, Career Decision-Making Scale (CDDS) was used to collect data. Quantitative data were analyzed using repeated measures analysis of variance, while qualitative data were analyzed using thematic analysis, which includes the organization of data, the identification and development of themes, the saturation of themes, and the presentation of themes. At the end of the intervention, participants successfully identified their purpose and skillfully matched it with suitable careers. The effect of purpose-based career coaching has been found to be significant on career decision making. These findings bear practical significance for career counselling, policy implementation, industrialization, research and career development.