Situational privacy: theorizing privacy as communication and media practice

Abstract Under dataveillance as the “new normal,” datafied societies render privacy seemingly impossible. Communication and media privacy scholars foster relational and contextual perspectives to explore how agents and infrastructures could nevertheless maintain a certain degree of self-determined control over the flow of data. Situational privacy accesses this debate from an alternative practice-based perspective. Putting emphasis on the ongoing transformation of privacy, this contribution leverages recent empirical and theoretical thoughts of practice-based privacy research as well as conceptual work on the notion of the situation in social theory. Shifting the focus onto privacy breakdown, mundane criticism, and pragmatic measures of “good enough privacy,” it anchors privacy in everyday routines and situations. Situational privacy offers a communication and media perspective on privacy as a critical concept in transformation.