Evaluating The Effect of Television Advertising Compared to Advertising in The Place of Sale on Consumer Desires

The research is concerned with studying the evaluation of the effect of television advertising compared to advertising in the place of sale on the desires of the consumer.It aims to study the effect of television advertising on the desires and interests of the consumer compared to the advertisements displayed in the place of sale.A questionnaire form was prepared for this purpose consisting of questions that include data from the respondents and the importance and impact of advertisements on them.The data was analyzed using the SPSS program and several results were reached, the most important of which is that advertising influences the consumer's desires, alerts him to new products, and offers him new alternatives.Therefore, advertising is important to the consumer, as it is a guide for him to products that fulfill his desires and provide his needs, thus achieving his satisfaction.Television advertising provides it with advantages that are characterized by Easily obtain information and provide all the information the consumer needs about the commodity, and the advantages that the commodity enjoys usually attract the attention of the consumer that meet his needs and desires.