The Effectiveness of Artificial Intelligence Technology in Facing the Challenges of Guidance and Counseling in the Digital Age

All professions are encouraged to keep up with the times because technology encourages humans to continue to innovate, helping them communicate, interact, and learn about the development of the world. All things, including education, are influenced by the rapid development of technology. Guidance and counseling services are expected to be achieved optimally through the use of information technology-based tools and services. The role of technology and its benefits for guidance and counseling libraries. The review is used in this article. Literature review is to make writing related to a particular topic, one must search and read books, journals, and other publications related to the research topic. To get answers to questions, documentation methods were used to collect data from various sources in this study, namely literature in one. In the document of an increasingly dynamic digital era, artificial intelligence (AI) technology has become an integral part in various aspects of life facing challenges in facing various problems arising from the use of technology. Artificial intelligence technology can assist guidance and counseling professionals in dealing with such challenges in several ways. Artificial intelligence is the study of computers being able to do things that humans do better. The concept of artificial intelligence is divided into four, namely the ability to think humanely, the ability to act like humans, the ability to think logically and the ability to act rationally. When carrying out guidance and counseling online, of course, it cannot be separated from the advantages and disadvantages. With faster and more accurate data analysis capabilities. Counselors must have adequate skills to overcome any obstacles and challenges that may occur during the guidance and counseling service process. Counseling is a reciprocal relationship in which a counselor helps a person understand themselves in relation to their life problems. Counseling is usually accompanied by broader guidance. The guidance and counseling teacher should be an experienced professional. Counselors must change their functions to support changing times along with technological advances. Counselors can adapt to the era of a smart society thanks to new innovations such as online counseling.